Guests on Earth - Laundry Detergent: Green Hinoki

Crafted over two years, our breakthrough formula uses glycolipids, enzymes, and bio-based surfactants to lift stains and odours—then actually disperse them, so they don’t redeposit like they do with conventional detergents. Why It's a Game-Changer: Next-Level Stain Lifting Most laundry products are very 'soapy,' penetrating stains to try to absorb them. Ours does the opposite. Instead of penetrating the stain and the fabric, we use a proprietary technology with a one-two punch: first, it acts like a magnet to LIFT the stain off, then, it keeps the dirt particles suspended in the water, preventing them from redepositing onto fabrics. This method keeps your brights brighter, and your whites whiter over time.

Next-Gen Biosurfactants - We are the first-to-market with such a high concentration of glycolipids, which deliver deep, fabric-safe cleaning with a lower carbon footprint than glucosides, which traditional laundry products use. Exceptional Cleaning Performance Enzymes play a powerful role in laundry detergent.